China Master Furniture 2019 Elite Training Meeting and "Whole House Customization" Tasting Meeting Successfully Concluded!

 

"New Thinking, New Model, New Retail, New Marketing", from November 20 to 22, the China Master Furniture 2019 Elite Training Meeting and the "Whole House Custom-made" tasting meeting were held in Huahui Furniture Headquarters and Guangzhou Louvre Home Art Center respectively. More than 100 dealers and friends from all over the country gathered together to appreciate the new thinking of China Master Furniture "Whole House Custom-made Home.

 

A new model "Jian" heart

 

 

The purpose of this "whole house custom-made" tasting meeting is to connect the strategic policy of the enterprise with the terminal market, to make the dealer friends clear the concept and mode of "whole house custom-made" of Chinese master furniture, and to guide the store to shift from a single finished furniture to the category of "whole house custom-made whole home", making it a new support point and benefit point for the terminal store, and finally realizing a win-win situation for the enterprise.

 

 

This tasting includes self-contained matching, customized products, soft decorations, style positioning, product culture and other contents. In order to make everyone feel more deeply the breadth and depth of the "whole house self-contained customization" mode of master Hua furniture, the person in charge of the product research and development department gave a detailed explanation on the material, structure, technology, design and other issues of the product; the person in charge of the customization research and development department combined with his years of work experience to share with you the order receiving process and order receiving skills of the whole assembly customization project; excellent dealers to share their own experience and experience... On-site dry goods, we harvest full.

 

 

China Master Furniture has always taken "high-end" as its market positioning. For 37 years, it has made great efforts to achieve the brand model of "solid wood expert". Now, in the face of unstable external environment such as capital boom, weak market and industry reshuffle, China Master Furniture actively embraces consumption upgrading, integrates brand channels, and takes advantage of the trend to launch the "whole house customization" mode to break through the dilemma. This model covers multiple categories such as design, construction, decorative panels, kitchens and bathrooms, furniture, etc., and integrates smart home systems such as fresh air systems, hydropower systems, and security systems, and uses standardized, standardized, industrialized, and modular decoration methods to achieve The coordination and unity of soft, hard, and overall home furnishing not only simplifies the decoration process, reduces decoration pollution, but also meets the aesthetic needs of users, achieve the "high quality ideal home".

 

 

Co-bankruptcy bureau for school

 

 

On the day of the training meeting, Lin Xukun, general manager of Huashi Furniture, delivered a speech, expressing a warm welcome and sincere thanks to all dealers who came from afar! Then, taking "tactics" and "strategy" as the breakthrough point, combined with the current development trend of the home furnishing industry, we encourage everyone to break through the inertial thinking, innovate the business model, be good at learning and dare to try in the face of new retail and new challenges, and hope that everyone will study seriously with an empty cup mentality, apply the theoretical knowledge and professional skills they have mastered to the future work, so as to apply what they have learned, and enterprises and businessmen to jointly cultivate brands.

 

 

In the subsequent flag awarding ceremony, Zhu Xiaokun, general manager of China Master Furniture Marketing Center, took over the brand flag representing "China Master Spirit" from general manager Lin Xukun and led all the students to take the oath.

 

 

This training meeting is a landing training meeting for "new thinking, new model, new retail and new marketing", and is also a kick-off meeting for the peak sales season at the end of the year. In order to accurately implement the course content, the training will adopt the group PK mode for learning. More than 100 students are divided into 6 groups, and various PK rules and points are used to quantify the learning effect, so as to enhance the enthusiasm and interaction of the students.

 

 

The consumer market is getting younger and the consumer demand is becoming more and more diversified. How to expand the broader market and tap more potential customers is the pain point of many dealers. Senior landing marketing teachers in the industry use grounded planning schemes to teach the marketing secrets of "community community", which has attracted heated discussions among the students. Such a wonderful class also surprised the students.

 

 

The furniture market is changing with each passing day, and the competition tends to be white-hot. How to get rid of the predicament and find a way out through channel operation? The marketing teachers of well-known training institutions lead to topics such as "channel integration" and "whole network marketing" through the analysis of the development trend of the industry, and warn everyone to change their thinking, take the initiative to market, do a good job in both breadth and depth of channel management, and maximize benefits. The humorous way of teaching benefited each student a lot.

 

 

After three days and two nights of intensive study, the students felt a lot of emotion and rushed to express their learning experience.

 

 

After several days of intense PK and points accumulation, the championship and Asian army awards have also been newly released.

 

 

After the course, Zhu Xiaokun, general manager of Huashi Furniture Marketing Center, and Guo Liwei, deputy general manager of Direct Marketing Department, respectively issued certificates of completion to everyone.

 

 

At this point, the Chinese master furniture 2019 elite training meeting and the "whole house custom-made" tasting meeting came to a successful conclusion! I wish the family can learn something useful, learn something, and create more excitement in their future work and life!