2021-03-30
"Chinese master" comprehensive upgrade, open a new journey of brand development!
In March 2021, at the International Famous Furniture (Dongguan) Exhibition, "Master Hua" took its [Chuanjiang] series as a model and released a brand-new brand image -- Crafit Master Hua Home, which has been comprehensively upgraded in VI logo, product design, store display, terminal service and other aspects to start a new journey of brand development.
LOGO Rejuvenation
The new LOGO of "Master Hua" adopts the combination of Chinese and English, deeply integrates the craftsman spirit into the corporate culture of "Crafit (Hua Hui)" and aspires to build a century-old brand. The change of Chinese characters from "furniture" to "home" demonstrates its pioneering spirit of continuously innovating service mode. The Chinese characters use the distinctive Founder Three Treasures, symbolizing progress in stability and harmony. The new LOGO is clear and concise as a whole, more recognizable, and is in line with the brand's fashion and exquisite aesthetic propositions, full of modernity and vitality.
Product overlap new
"Master Hua" has been deeply involved in the furniture industry for nearly 40 years, has a profound background in the field of production and research and development, and enjoys a high degree of recognition in the market. Under the background of dual upgrading of consumption and aesthetics, "Master Hua" enables brand transformation with the overall home model, positioning the high-end market with forward-looking vision and international vision, with more novel designs, more fashionable colors, more exquisite workmanship and more diverse sizes, bringing users a steady stream of home solutions that meet individual needs, and the brand has great tension.
Store upgrade
The terminal store is the first film to reflect the brand characteristics and display the brand culture. In order to create a store image that conforms to the brand genes and product characteristics, "Master Hua" will gradually launch a new round of store upgrading in terms of store layout, product display, lighting rendering, door head design and product combination form, so that it will not only retain the connotation of brand precipitation, but also incorporate more popular, fashionable and cool elements, create an open and enterprising, young and dynamic international brand image.
Service Upgrade
"Master Hua" is committed to providing users with perfect home solutions. After years of research and development accumulation and exploration and practice, it has built a mature self-contained customization system and is moving towards the era of large customization. At the same time, Master Hua's service system has also been upgraded from a category to a full category. The whole case service system includes design, decorative plates, soft fittings, finished products and customized furniture, etc. At the same time, it realizes the real integration of the whole case with standardized, industrialized and modular construction methods, so as to meet the market demand with higher quality and efficiency.
Based on the brand-new brand image and connotation, "Master Hua" will seize the opportunity of the times, exert design innovation and model innovation, achieve steady expansion and development, and become a highly competitive brand in the home furnishing industry!
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